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John Farmer's Column

Don’t Delay in Attacking Trademark Infringements
Monday, August 20th, 2012
When you spot someone infringing on your trademark, how long can you wait to attack it before you lose your ability to stop it? What’s your trademark? Your business name and the names of your products and services might qualify. While you can strengthen your trademark rights by registering your trademark with the federal or Read the full article…
Business Rebels vs. Consumer-Complaint Death Stars
Monday, July 23rd, 2012
It feels like 1977 all over again. I was 14 years old and a sci-fi geek (part of that hasn’t changed). Star Wars hit the theaters. I saw it with friends seven times within a few weeks, living off buttered popcorn. Thank God for Clearasil. The climactic scene is where the rebels – the good Read the full article…
What Should Businesses Do Now About the Coming New Domain Names?
Monday, June 25th, 2012
On June 13, the Internet Corporation for Assigned Names and Numbers (“ICANN”) revealed the applications for new generic top-level domain names (“gTLD’s in net-speak). Businesses should plan now for the threats they pose. A gTLD is the part of the domain name after the last dot, like .com or .org. ICANN permitted any organization to Read the full article…
Don’t Get Your Hopes Up Over Fighting Google AdWords Ads
Monday, June 18th, 2012
A recent decision by the U.S. Fourth Circuit Court of Appeals (which covers Virginia and four other states) might have given trademark owners hope that they can stop a certain kind of advertising on Google by their competitors. I write to crush that hope. You have almost no chance of stopping Google here. In this Read the full article…
How to Deal with “Non-Negotiable” Business Contracts
Tuesday, April 17th, 2012
If you have a small business and you are presented with a “non-negotiable” contract, what can you do to protect yourself? I got thinking about this because of my own position as a small businessman. I negotiate technology contracts (such as software licenses) for a living, yet, because of our law firm’s small size, the Read the full article…
Patenting 101 – Steps, Costs and Other Tips
Monday, March 19th, 2012
I’ve been getting a heightened level of calls in recent months from first-time independent inventors interesting in patenting, so perhaps the economy is getting better. If you’ve been thinking about patenting, here’s the 101 on cost and process: Searching First Usually you do patent searching first and then apply for a patent if the search Read the full article…
Don’t Open a Musical Pandora’s Box at Your Business
Wednesday, February 22nd, 2012
I love Pandora, the online build-your-own station music service. Indeed, I wonder if I’m the only guy on the planet who has J. S. Bach’s “Toccata and Fugue in D Minor,” Marvin Gaye’s “Inner City Blues” and Steely Dan’s “Any World” on the same station. What if I have such confidence in my obviously sublime Read the full article…
Act Fast to Protect Yourself from the New Domain Names
Monday, January 23rd, 2012
The process just launched for what could be hundreds of new generic top-level domain names (“gTLD’s”). If you want to protect your business from cybersquatting and opportunity loss in those domain names, you need to get moving now. A top-level domain name refers to the part of the domain name after the last dot, such Read the full article…
Police Your Trademarks or They Will Crumble
Monday, December 26th, 2011
Here’s a question for business owners: If you spent a fortune to build a new headquarters for your business, should you save money by not maintaining and securing the property? Would it be better to let the building be looted and crumble? Of course not, yet business owners commonly choose such false savings when it Read the full article…
Does the Employer or Employee Own the Twitter Account?
Monday, November 28th, 2011
Do your employees use Twitter to promote your company or its products or services? If so, think about how to keep control over those Twitter accounts if tweeting employees depart. In case you don’t know how Twitter works, if you have a Twitter account, you can post messages of up to 140 characters. Anyone can Read the full article…